PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
adidas NIL Ambassador Instructions
As a student-athlete at an adidas sponsored school, you now have an opportunity to earn commission on sales you send to adidas.com by promoting adidas products on your social handles and encouraging your followers to use your custom affiliate tracking link. The more you post about adidas, the more potential you have to earn!
-------------------------------------
Step by Step Instructions - Note: You must first opt-in to the campaign and be onboarded before moving on to the steps below. To opt-in visit: https://home.pstgm.com/adidasevergreen
-
Use your adidas Tracking Link: You MUST refer to this specific link in all of your adidas content in order for Postgame to track sales originating from your posts. The link is available within your Postgame account in the Postgame App. When you login visit the Menu >> Tracking Links.
Note: a tracking link is also referred to as an Affiliate Link (learn more).
-
Three (3) effective ways to share your link:
a). The most effective way to drive sales using your Tracking Link is to post Instagram Stories and using it as a 'sticker tap'. Tell people to click your link to start shopping.
b). Share your link DIRECTLY with your family and friends. Text them your link and tell them to shop using your link.
c). Add your link to your bio and refer to it in your Feed or Reel posts - e.g. "Click My Link In Bio to Shop".
-
Create Content: We suggest creating lots of content at one time. Find a friend or teammate to help you. Someone with video editing skills is a plus! Use a high quality camera. If you decide to use an iPhone, ensure your video and photo quality is set to the highest resolution the phone allows. Create content that can be versatile and used within your IG Story, Reels, Feed and TikTok. Vertical camera orientation is suggested. adidas would like for you to use the copyright-free music wherever possible (search copyright free on Instagram or TikTok).
-
Post Often: There is no limit to how often you can post - and no limit to how much you can earn. Consider re-posting content over and over again.
-
Get Paid: Postgame will keep track of all your sales and commissions earned. We will pay you on a monthly basis through your preferred payment method such as Venmo, CashApp, Zelle or PayPal. If needed we will also send you a W-9 tax form and a year end 1099.
-
Rinse and Repeat: Each time you receive new adidas product from your school, purchase adidas product or simply find something on the site you like, keep posting about them and keep earning as long as you are eligible and playing for a participating adidas sponsored school.
Additional Posting Guidelines:
Messaging Guidelines:
-
Instagram Caption Tags: @adidas @postgame.official
-
TikTok Caption Tags: @adidas @postgame_nil
-
Hashtag: #adidasNILambassador
-
Unique Tracking URL: Located in your Postgame App under Menu >> Adidas Link
Basic Style / Content Guidelines
-
adidas branding and logo should always be visible
-
No competing products or brands should appear within your content.
Technical Guidelines
-
Be sure that you are permitted to use your school logo, mascot, marks within your content prior to posting.
-
Lighting should be bright, even and inviting. Avoid harsh shadows and confusing backgrounds.
-
The product you are promoting should be visible. Do not crop/cut off footwear or apparel in photos.
Click Here for some 100+ examples of produced and UGC (amateur style) content.
*All athletes must check with their university compliance office before posting content using your school logos or creating content within your athletic facilities such as arenas, stadiums or locker rooms. Also, International Students are currently unable to participate in this campaign.
If you have additional questions, contact Postgame at info@pstgm.com or visit our FAQ Page
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Important: Include #AD on all of your posts (images, videos, captions).