PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram feed for a quick look at our NIL content.
NIL Experts
Since 2021, Postgame has been the leading NIL Agency in all of college sports. Over 15,000 college athletes have been paid through Postgame NIL deals negotiated between brands, collectives and more. We've worked with nearly every big name college athlete - connecting them to the world's most recognized brands. Our understanding of a player's worth both on and off the field ensures that every athlete who works with Postgame maximizes their NIL value.
Included among the 15,000+ college athletes who we have worked with:
FOOTBALL: Shedeur Sanders, Jayden Daniels (Heisman Winner - Commanders), Travis Hunter, Quinn Ewers, Brady Cook, Jordan Travis (Jets), Keon Coleman (Bills), Jalen Milroe, Cam Ward, Isaiah Bond, Luther Burden, Riley Leonard, Jaxson Dart...
BASKETBALL: Stephon Castle (Spurs), Dalton Knecht (Lakers), Tyler Kolek (Knicks), Paige Bueckers, Devin Carter (Kings), Jared McCain (76'ers), Cameron Brink, Trayce Jackson-Davis (Warrior)...
BASEBALL: Chase Burns (#2 Reds), Charlie Condon (#3 Rockies), JJ Wetherholt (#7 Cardinals), Christian Moore (#8 Angels), Jurrangelo Cijntje (#15 Mariners) Kaelen Culpepper (#21 Twins)...
Our Impressive Roster of Brand Partners include:
Let's Work Together!
Representation / Collective Negotiation
Postgame helps high school and college athletes negotiate with collectives to ensure they are maximizing their opportunities.
Postgame works with college athletes prior to entering the transfer portal to ensure they are making a responsible decision - and ultimately helping to negotiate their NIL deal with collectives at a fair (or much better) market rate.
Postgame assists high school athletes and their parents early in the recruitment process to determine their NIL value and help negotiate their deals with the school's collective.
University of Colorado WR/DB - Travis Hunter
NIL Brand Deals
Since 2021, Postgame has connected 15,000+ college athletes with 50+ brands across 200+ NIL campaigns. Our athletes have been viewed nearly 500M times across social media promoting brands like adidas, Gillette, CVS, HEYDUDE, Hollister, Urban Outfitters, McDonald's and more.
Nearly every major company investing in the NIL space has launched a campaign through Postgame - resulting in millions of dollars being paid out to Postgame sponsored athletes.
Our ability to steer opportunities toward athletes based on brand alignment, reliability and content creation all but guarantees our athletes an opportunity to earn.
NC State / Cleveland Cavaliers - DJ Burns
Brand Building
Postgame has built the largest network of professional videographers and photographers - trained specifically to work with our college athlete influencers. Our nationwide network of content specialists are always available to ensure that our athletes are creating high quality content - which guarantees being selected by our brand partners (and other brands) - which leads to more NIL $$'s for each athlete.
With over 50,000 pieces of content having been created through Postgame - our understanding of content creation and brand building is unmatched.
University of Texas QB - Quinn Ewers
For More Information
If you are a college or high school athlete (or parent) in need of advice or representation related to your NIL value and an ability to earn from brand deals, collectives - contact Postgame's CEO & Co-Founder Bill Jula