Case Study:
Clothing and Retail
Lulus - the fast-fashion women’s brand popular for its stylish and affordable clothing - looked to build their awareness among Gen Z by partnering with student-athlete creators across the country to showcase their unique product offerings, while building authentic relationships with female college athletes.
The Challenge: Reach Gen Z consumers, to build awareness of fast-fashion options from Lulus
The brand understood the unique opportunity to reach new and existing Gen Z consumers - to make them more aware of their fast fashion available only online at Lulus.com - by collaborating with college athlete creators across the country. Lulus tapped Postgame to build a consistent athlete ambassador approach with an ‘always-on’ collection of college creators - identifying top performers for additional elevated style content opportunities.
The Solution: Consistent and authentic quarterly athlete campaign - over two years!
Lulus partnered with Postgame - and their robust student-athlete network featuring regionally and nationally recognized creators - to build an authentic roster of creators to promote the brand’s online offerings.
The two year campaign - with beats every quarter - featured more than 100 female college athletes - all who were brand-aligned with passions for fashion and style - across the country supporting Lulus’ formal wear, casual wear, dresses and accessories, depending on the season.
Each athlete linked to Lulus - using custom affiliate links generated and managed by Postgame - to drive e-commerce.
The Result:
Across 10 campaign beats over two years, Postgame athletes garnered:
Approx. 100,000 content units
Approx. 25,000 total content posts, a combination videos + photo carousels
75M estimated total impressions over the duration of the campaign
Content Highlights :
