College Athletes create social media buzz for Slate Milk
Slate Milk leverages college athletes, to tell the world about their delicious, all-natural healthy-minded drink.
Postgame Member
Gregory Desrossiers - UMASS - Football
TESTIMONIAL
"Postgame allowed ease and efficiency"
“Working with Postgame allowed ease and efficiency in executing a campaign with college athletes. We found that we were able to create a significant social media buzz around our product by getting a large quantity of quality content and impressions in a short period of time. It was a great way to introduce Slate to college athletes and to get started in the NIL landscape!"
Anna Carr
Partnerships Manager
Slate Milk
THE CHALLENGE
Adam Martin
Oklahoma State - Football
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Slate Milk, a rapidly growing chocolate milk and latte protein drink brand, was looking for an effective and efficient marketing channel to authentically connect with sports and fitness minded consumers.
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The brand was in need of sports/fitness related influencers to help with the promotion of their core product line.
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The brand was seeking high volume and high quality content to better align with their target audience through Instagram and TikTok.
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The brand was looking for assistance through a partner with expertise in college athletics to effectively launch a college athlete social media campaign at scale.
THE SOLUTION
Ramsey Davis
University or Mississippi - Soccer
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With Postgame, Slate Mlik successfully executed a cross platform campaign with multiple touchpoints – (the combination of IG Reels + In-Feed Posts, and TikToks) to access their target consumer.
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Postgame empowered the Brand to establish a community of 38 D1 College Athletes to promote Slate Milk and it’s core product line.
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On behalf of Slate Milk, Postgame negotiated and executed contracts with each athlete including content licensing rights for organic and paid media channels along with content pre-approvals.
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The brand has since established on-going relationships with top performing athletes to be activated in support of new product launches and on-going marketing campaigns.
THE RESULTS
14%
12x higher engagement than traditional fitness & lifestyle influencers
1.9M
Followers reached across Instagram and TikTok
115
Unique pieces of video and image content created
$22
Impression CPM - 38% below industry average
Results over a 6-week period