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Free People Movement Athlete Ambassador Program

Since July 2021, Free People Movement has partnered with POSTGAME to execute a multi-phased integrated marketing campaign, leveraging college athletes to amplify Free People Movement’s brand position as a top tier women’s workout and performance brand.

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Postgame Member
Tessa Van Winkle - UCLA - Beach Volleyball

CAMPAIGN OVERVIEW

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Emma Hansen

FGCU Beach Volleyball

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Aleeya Hutchins

Wake Forest Track & Field

  • POSTGAME helped establish a community of regionally recognized female athletes to amplify Free People Movement's (FPM) broader marketing efforts.
     

  • FPM takes a curated approach to athlete partnerships, selecting ambassadors based on content and brand alignment, sport, location, social reach & engagement.
     

  • FPM was interested in leveraging a highly influential audience with a captive following of Gen Z consumers.
     

  • FPM’s multi-faceted partnership with athletes includes:

        - Supporting critical product launches highlighting athletes performing in their respective sport.

         - Athletes producing high quality video UGC for organic and paid social usage on Instagram and TikTok.

         - Athletes creating raw content to be leveraged by POSTGAME and FPM in the creation of enhanced digital content.

         - Establish an evergreen flow of organic social content.
     

  • During Phase 3 of the partnership with Postgame, FPM unveiled a 'Skort for Every Sport' Campaign, to showcase their latest skort product as a versatile option within the athletes respective sport.

EXAMPLES

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