Postgame Makes More NIL History with Another Athlete-Led Hollister Campaign

SARASOTA, FL – Postgame - the leading full service Name, Image and Likeness agency in college sports - has followed up their record setting campaign with Hollister back in August, with the second largest one day NIL campaign in history - featuring over 220 athletes posting to

their social media on a single day in December.

To kick off the Fall college sports season in the Fall, Postgame and Hollister launched a star-studded campaign - featuring the largest number of single day athlete social media posts in college sports history (300+) - to support the brand’s Collegiate Graphics Shop collection of more than 30 universities.

Now with the expansion of the collection to 33 universities, Postgame partnered with a who’s who of star athletes across the country for the second most prolific day of athlete social media posts. In total, over 220 athletes posted social media content highlighting Hollister’s new apparel with nearly 400 total posts across Instagram and TikTok on the one day. The total campaign is expected to include nearly 400 total athletes over the next few weeks.

"Hollister's NIL strategy is something other brands should pay close attention to," said Danny Morrissey, Co-Founder of Postgame. "Again, tapping into hundreds of notable athletes from 30+ universities helping to drive traffic & conversion for their Collegiate Graphic Shop. Very well timed and a perfect integration of their brand and products just in time for holiday shopping."

Top athletes within the campaign included:

• Haleigh Bryant, LSU Gymnastics

• Brady Cook, Missouri Football

• Will Howard, Ohio State Football

• Sam Hurley, Texas Track & Field

• DJ Lagway, Florida Football (pictured above)

• Jeremiyah Love, Notre Dame Football

• Beau Pribula, Penn State Football

• Jeremy Roach, Baylor Basketball

• Ryan Williams, Alabama Football

"I loved working with Hollister on this latest NIL campaign," said Missouri starting quarterback Brady Cook. "They did such a great job of blending style with the college branding - these are outfits I'd wear just about anywhere."

A new wrinkle of this campaign over the previous one was the addition of team collaborations that include the likes of Alabama Volleyball, Baylor Basketball, Ohio State Cheer, Oregon Gymnastics, Texas Track & Field and UCLA Basketball.

This Hollister collegiate vintage-style apparel is definitely my go-to choice this holiday season," said Baylor starting point guard Jeremy Roach. "I love the quality and style. I’m already planning on giving some of the collegiate T-Shirts and hoodies as presents to family and friends this year."

Brands, athletes and fans can experience all that Postgame has to offer by visiting them on Instagram and www.home.pstgm.com.