PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
OUR PROCESS
Working with college athletes on an influencer campaign at scale is incredibly challenging. Between AM workouts, classes, practice, travel, games, tutoring, meals... it's a full-time job finding reliable athletes who can produce quality content for your brand in a timely manner.
Postgame has the technology, the team and most importantly the experience of working with thousands of college athletes to manage your campaign. Learn more about our process below.
Postgame Member
Jake Goodman - Eastern Michigan - Football
ENHANCED MEDIA SERVICES
Postgame offers our brand partners a variety of ways to customize and upgrade their campaigns with enhanced media through our nationwide network of photographers and videographers.
Enhanced media is built into every campaign at an individual UGC level however, additional opportunities to coordinate more choreographed / commercial grade content is also available. These include highlight videos and school / team-wide activations.
EXAMPLES
Note: These are 16x9 examples. If you would like to view vertical format, please email us or visit our Instagram page for examples. We have plenty!
Commercial Grade
Postgame can deploy a full team of media specialists to coordinate and direct full length feature / commercial style videos. For more examples please contact us.
Individual Enhanced UGC
Postgame can ensure quality content for our brand partners through individual media sessions with select athletes. These are often provided to the most visible athletes and integrated into the overall campaign budget.
Highlight Video
For brands looking to do team-wide activations, Postgame offers enhanced media services to both the individual players on each team as well as a team highlight video documenting the activation.
TEAM - Scripted Video
Postgame can coordinate more choreographed style videos and photos for our brand partners. These videos may include developing scripts and multiple shoots with additional teams and locations.
